Positioning in search engine results (SEO)

Search engine optimization or SEO (SEO for short in English, Search Engine Optimization) is the process of improving the visibility of a website in different search engines like Google, Yahoo or Bing organically, ie without pay money to search for access to a leading position in the results.

The task of optimizing a website structure and content of it, as well as the use of various techniques of link building, viral linkbaiting or content in order to appear at the top of search engine results (when a user searches by a particular word or keyword), is known as SEO, an acronym in English that means Search engine Optimization, or "search engine optimization."

The application of SEO techniques is usually more severe in sites with a lot of competition and the aim with your application is positioned above the competitors for specific keywords.